A-League scraps radio advertising ahead of new season starting on October 11

Western United FC show a glimpse of the preparations going into their debut season in the A-League. The radio silence around the upcoming A-League campaign has increased with a proposed nationwide advertising blitz having to be scrapped. A failure to reach agreement on the strategy for the campaign on Australian Radio Network (ARN) between A-League clubs led to the collapse, which has come less than two weeks before the new season starts on Oct. 11. In previous seasons the FFA has been in charge of the strategy for promotion campaigns. But with club owners now taking control of the A-League, the...

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